My background is in IT, but I found myself drawn to the more creative side of marketing. That pull is what eventually led me into a career in digital marketing.
To me, digital marketing sits at the intersection of logic and feeling. On one side, there's the technical work: data tracking, analytics, ad setup, and SEO optimization. On the other, there's room for creativity, storytelling, and brand building, crafting the right message for the right audience. It's this blend of both worlds that made me genuinely fall in love with the field, not just work in it.
I've spent eight years in this space. I currently serve as a Digital Strategist at a digital agency in Singapore, while also working as an independent digital marketing consultant. Along the way, I've helped over 50 clients across industries, from manufacturing, universities, and startups to e-commerce, hospitality, real estate, and enterprise-level companies, with clients spanning Indonesia, Singapore, Australia, and the United States.