About Ricky Briliant

My background is in IT, but I found myself drawn to the more creative side of marketing. That pull is what eventually led me into a career in digital marketing.

To me, digital marketing sits at the intersection of logic and feeling. On one side, there's the technical work: data tracking, analytics, ad setup, and SEO optimization. On the other, there's room for creativity, storytelling, and brand building, crafting the right message for the right audience. It's this blend of both worlds that made me genuinely fall in love with the field, not just work in it.

I've spent eight years in this space. I currently serve as a Digital Strategist at a digital agency in Singapore, while also working as an independent digital marketing consultant. Along the way, I've helped over 50 clients across industries, from manufacturing, universities, and startups to e-commerce, hospitality, real estate, and enterprise-level companies, with clients spanning Indonesia, Singapore, Australia, and the United States.

Philosophy

Unit Economics is The Main Metrics.

Every advertising budget must be accounted for with precise data. I work directly with you to understand your Customer Acquisition Cost and Lifetime Value targets, ensuring every marketing investment generates a net profit.

This approach differentiates me from conventional agencies, which often focus on advertising spend without guaranteeing returns. Together, we build a scalable and sustainable marketing foundation.

a computer screen with a bar chart on it
a computer screen with a bar chart on it
turned on monitoring screen
turned on monitoring screen

Advantages and Benefits

Why Choose Me?

Direct Execution

You work directly with experienced practitioners, not a junior team. I design the strategies and execute them myself.

Full Data Transparency

Full access to all campaign data and easy-to-understand reports. No hidden numbers, just the facts for the best decisions.

Focus on Profit

My primary goal is to increase your business's net profit, not just traffic or impressions. My strategy is always oriented toward measurable ROI.

Ready to Increase Your Business Profits?

Let’s discuss the growth potential we can achieve together. Schedule your free consultation today.